Analysis of the Community Business Mode Based on Mobile Internet

Article Preview

Abstract:

Location based service is one of the main application of mobile internet. Thecombination of traditional community business and mobile internet is the location-basedbusiness mode of online to offline. This article tries to analyze the mode fromfour aspects: the strategic positioning, open platform, marketing mode andprofit mode. Location-based mobile application, such as, Mobile phone map, wechat,automated check-in, etc., may add customers to the community stores, but also challengetheir service .

You might also be interested in these eBooks

Info:

Periodical:

Pages:

2152-2156

Citation:

Online since:

September 2013

Authors:

Export:

Price:

Permissions CCC:

Permissions PLS:

Сopyright:

© 2013 Trans Tech Publications Ltd. All Rights Reserved

Share:

Citation:

[1] Information on http: /www. iimedia. cn.

Google Scholar

[2] Shiliang Hu: submitted to Journal of People's Posts and Telecommunications News (2013) in Chinese.

Google Scholar

[3] Information on http: /www. cnnic. net. cn.

Google Scholar

[4] Bo Zhang: O2O: The Era Of Mobile Internet Business Revolution, China Machine Press (2013) (in Chinese).

Google Scholar

[5] Zhongfang Qu: submitted to Journal of People's Posts and Telecommunications News (2013) in Chinese.

Google Scholar

[6] Information on http: /www. qq. com.

Google Scholar

[7] Information on http: /www. getyowza. com.

Google Scholar

[8] Information on http: /www. madbrief. com.

Google Scholar

[9] Information on http: /www. guangdianbao. com.

Google Scholar