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Analysis of the Community Business Mode Based on Mobile Internet
Abstract:
Location based service is one of the main application of mobile internet. Thecombination of traditional community business and mobile internet is the location-basedbusiness mode of online to offline. This article tries to analyze the mode fromfour aspects: the strategic positioning, open platform, marketing mode andprofit mode. Location-based mobile application, such as, Mobile phone map, wechat,automated check-in, etc., may add customers to the community stores, but also challengetheir service .
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Pages:
2152-2156
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Online since:
September 2013
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© 2013 Trans Tech Publications Ltd. All Rights Reserved
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