A Study of Using Smart Digital Content Technology in Retail Stores

D. Y. Sha; Der Baau Perng; Guo Liang Lai

doi:10.4028/www.scientific.net/AMM.411-414.2161

Paper Titles

Research on the Key Technology of Agricultural Production and Market Information Matching System under the Cloud Computing Background
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The Preliminary Discussion about Key Problems of Cross-Organizational Business Process Collaboration
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Analysis of the Community Business Mode Based on Mobile Internet
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Analysis on Influence Factors of Implementing E-Government Public Cloud
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A Study of Using Smart Digital Content Technology in Retail Stores
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E-Government Application Adaptation and Optimization Based on the Domestic Foundational Software
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Research on Apparel E-Commerce Customer Behavior Based on Life Style
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The Relationship between Advertising on Video Website and User Experience: An Exploratory Research Based on System Dynamics
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Influential Factors of Smartphone App Download Intention
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A Study of Using Smart Digital Content Technology in Retail Stores

Abstract:

The main purpose of this study is to identify the critical factors that affect shopping intention of consumers while using smart digital content technology at a retail store. Through verifying the factors in the test model proposed by this study based on the technology acceptance model, we performed structural equation modeling method to test the model and collected data from 209 customers to evaluate the proposed model. The results of this study strongly support that the simplification of user interface and proper information feedback are the important factors to affect the customers intention to use smart digital content information technology.