Influential Factors of Smartphone App Download Intention

Abstract:

The popularity of smartphones created a trend of downloading and utilizing mobile applications (apps). They are constantly used and have become one of the main applications in daily life. In both platforms of IOS and Android, free apps have the higher proportion of the software market. To explore the download intention of apps is the focus of industry and academic research. The connections, convenience, consumer experience, and other factors are critical to the users. For the convenience of sampling method, this study sent out Chinese online questionnaires to target smartphones users and their experience using apps. The author collected 76 effective samples and inferred that smartphone users download the apps due to curiosity (curiosity about the novelty of the titles), perceived values (willing to spend time on learning), and self-efficacy (bringing convenience and functional simplicity to life), but not for aesthetic reasons (appreciating the well-designed icons).

• Periodical: Applied Mechanics and Materials (Volumes 411-414)
• Pages: 2184-2190
• DOI: https://doi.org/10.4028/www.scientific.net/AMM.411-414.2184
• Online since: September 2013
• Authors: Chun Hsiung Huang, Mu Chiun Hsu, Huan Ming Chuang
• Keywords: Aesthetics, APP, Curiosity, Download Intention, Perceived Values, Self-Efficacy

References

[1] Lien-Hsiang Lee: The Business Model Analysis for Smartphone Application Store. Taoyuan, Taiwan: National Central University Press (2011).

[2] His-Feng Chai: A Study of Mobile Application Intention of Use and Behavior Regarding The Members in University-An Example of National Taitung University of Department of Information Science and Management System. Taitung, Taiwan: National Taitung University Press (2012).

DOI: 10.35745/ecei2019v2.038

[3] Hung-Yueh Lin: The Research of Satisfaction and Purchase Intention in News App of Smartphone-A Case Study of Apple Diary,. Taipei, Taiwan: National Chengchi University Press (2011).

[4] Tai-Li Ho, Huei-Hsia Hsu and Chia-Cheng Chang: Why Do People Use Application Service-The Case of Apple's App Store? Journal of China University of Science and Technology, 50, 169-189 (2012).

[5] George Santayana: The Sense of Beauty (Ruo-Zhou Du, Trans. ). Taipei, Taiwan: Chenchung Press (1974).

[6] Garvin, D. A.: What Does Product Quality"Really Mean, Sloan Management Review, 26(1), 25-43 (1984).

[7] Schmitt, B.H., Simonson, A. and Marcus, J.: Managing Corporate Image and Identity. Long Range Planning, 28(5), 82-92 (1995).

DOI: 10.1016/0024-6301(95)00040-p

[8] Downs, R.M.: Geographic Space Perception: Past Appsroaches and Future Prospects. Progress in Geography: International Review of Current Research, 2, 65-108 (1970).

[9] Ulrich, R. S.: Natural Versus Urban Scenes Some Psychophysiological Effects. Environment and Behavior, 13(5), 523-556 (1981).

DOI: 10.1177/0013916581135001

[10] Chia-Hsun Hsieh: Aesthetic Effects of Online Store-Consumer Emotion As A Mediator. Taipei, Taiwan: Fu Jen Catholic University Press (2010).

[11] Hans Blumenberg: The Legitimacy of The Modern Age (R.M. Wallace, Trans. ). Cambridge, Massachusetts: MIT Press (1985).

[12] Sternberg, R. J., and Williams, W. M.: Educational Psychology (2nd ed. ). Upper Saddle River, New Jersey: Pearson / Merrill (2009).

[13] Cheng-Wei Lian: Experience Design of User's Online Shopping Involvements and Price Comparison Styles. Taipei, Taiwan: National Taiwan University of Science and Technology Press (2011).

[14] Zeithaml, V. A.: Consumer Perception of Price, Quality, and Value: A Means - End Model and Synthesis of Evidence. Journal of Marketing, 52(3), 2-22 (1988).

DOI: 10.1177/002224298805200302

[15] Monroe, K. B.: Pricing: Making Profitable Decisions. New York, New York: McGraw-Hill / Irwin (2002).

DOI: 10.1002/mde.4090010110

[16] Bigne, J. E., Moliner, M. A., and Sanchez, J.: Tourism Image, Evaluation Variables and After Purchase Behavior: Inter-relationship. Tourism Management, 22, 607-616 (2001).

DOI: 10.1016/s0261-5177(01)00035-8

[17] Fredericks, J. O., and Salter, J. M.: Beyond Customer Satisfaction. Management Review, 84, 29-32 (1995).

[18] Woodruff, R. B.: Customer Value: The Next Source for Competitive Advantage. Journal of Academy of Marketing Science, 25(2), 139-153 (1997).

DOI: 10.1007/bf02894350

[19] Bandura, A.: Self-Efficacy: Toward A Unifying Theory of Behavioral Change. Psychological Review, 84(2), 191-215 (1977).

DOI: 10.1037/0033-295x.84.2.191

[20] Bandura, A.: Self-Efficacy In Changing Societies. New York, New York: Cambridge University Press (1995).

[21] Bandura, A.: Social Foundations of Thought and Action: A Social Cognitive Theory. Upper Saddle River, New Jersey: Pearson (1985).

[22] Hoy, W. K. and Miskel C. G.: Educational Administration: Theory, Research and Practice. New York, New York: McGraw-Hill (2012).

[23] Wells, W. D. and Tigert, D. J.: Activities, Interests and Opinions. Journal of Advertising Research, 11(2), 27-34 (1971).

[24] Moon, J.W. and Kim, Y.G.: Extending The TAM for A World-Wide-Web Context. Information & Management, 38(4), 217-230 (2001).

DOI: 10.1016/s0378-7206(00)00061-6

[25] Fandos, C. and Flavian, C.: Intrinsic and Extrinsic Quality Attributes, Loyalty and Buying Intention: An Analysis for A PDO Product. British Food Journal, 108(8), 646-662 (2006).

DOI: 10.1108/00070700610682337

[26] Roca, J.C., Chiu, C.M. and Martı´nez, F.J.: Understanding E-Learning Continuance Intention: An Extension of The Technology Acceptance Model. International Journal of Human-Computer Studies, 64(8), 683-696 (2006).

DOI: 10.1016/j.ijhcs.2006.01.003

[27] Taylor, S., and Todd, P. A.: Understanding Information Technology Usage: A Test of Competing Models. Information Systems Research, 6(2), 144-176 (1995a).

DOI: 10.1287/isre.6.2.144

[28] Taylor, S., and Todd, P. A.: Assessing IT Usage: The Role of Prior Experience. MIS Quarterly, 19(4), 561-570 (1995b).

DOI: 10.2307/249633