Analysis on the Status Quo and Countermeasures of the Newly Emerging Tourism E-Commerce Websites

Zhi Xia Zhao; Hong Wei Yin; Ling Hu

doi:10.4028/www.scientific.net/AMM.411-414.2212

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HomeApplied Mechanics and MaterialsApplied Mechanics and Materials Vols. 411-414Analysis on the Status Quo and Countermeasures of...

Analysis on the Status Quo and Countermeasures of the Newly Emerging Tourism E-Commerce Websites

Abstract:

With the rapid development of tourism e-commerce, in addition to the traditional OTAs (online tourism agents) represented by CTRP and eLong, new OTAs focusing on vacation tour such as Tuniu and Uzai are emerging in large numbers. In this paper we made an analysis on the status quo of the emerging OTA e-commerce in such aspects as e-commerce products and service, marketing and promotion, and competition situations, etc., pointed that the new OTAs are suffering problems such as deficient qualities of the current products and service, lack of tourism e-commerce talents and lower operation efficiency, etc., and brought forward corresponding countermeasures for further development of the emerging tourism websites from perspectives of quality promotion of e-commerce products and service, cultivation of tourism e-commerce talents and optimization of online booking system, etc.

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Periodical:

Applied Mechanics and Materials (Volumes 411-414)

Pages:

2212-2218

DOI:

https://doi.org/10.4028/www.scientific.net/AMM.411-414.2212

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Online since:

September 2013

Authors:

Zhi Xia Zhao*, Hong Wei Yin, Ling Hu

Keywords:

Countermeasure, E-Commerce (EC), Status Quo, Tourism

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* - Corresponding Author

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