Research on Evaluation Method of E-Commerce Customer Satisfaction Based on Cloud Model

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Abstract:

Customer satisfaction is an important index to measure the enterprise product and service quality, customer satisfaction evaluation of e-commerce enterprises is an important part of its overall assessment. In this paper, starting from the customer satisfaction, evaluation index system is established; the evaluation model of electronic commerce enterprise based on cloud model is constructed, customer satisfaction is made a scientific comprehensive evaluation. Compared with the traditional method of qualitative evaluation, qualitative evaluation method based on cloud model is practical, and the result is intuitive, comprehensive and profound, more in line with the actual situation.

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2258-2264

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September 2013

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© 2013 Trans Tech Publications Ltd. All Rights Reserved

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