E-Retailer's Technology Strategy for Implementing Online Marketing

Zhan Li

doi:10.4028/www.scientific.net/AMM.427-429.2716

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HomeApplied Mechanics and MaterialsApplied Mechanics and Materials Vols. 427-429E-Retailer's Technology Strategy for Implementing...

E-Retailer's Technology Strategy for Implementing Online Marketing

Abstract:

Follwing with integration of between online and offline business. this trend, e-retailers implement new online marketing methods to differ from their competitors. This article will discuss four typical technology strategies for implementing online marketing: social media marketing, customer relationship management, affiliate marketing and word of mouth marketing.

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Periodical:

Applied Mechanics and Materials (Volumes 427-429)

Pages:

2716-2719

DOI:

https://doi.org/10.4028/www.scientific.net/AMM.427-429.2716

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Online since:

September 2013

Authors:

Zhan Li*

Keywords:

Affiliate Marketing, CRM, Social Media Marketing, Word of Mouth Marketing

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References

[1] Gary Armstrong, Philip Kotler, Marketing: An Introduction, 2010, pp.98-100.

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[2] William G. Zikmund, Raymond McLeod Jr. and Faye W. Gilbert, 《Customer relationship management, marketing strategy and information technology》, 2011, pp.125-127.

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[3] Kevin Lee, Catherine Seda, 《Search engine advertising - Network Marketing Success Road》, 2010 , pp.66-67.

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[4] Andy Sernovitz, Word of Moth Marketing, 2009, p.17.

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[5] Dave Chaffey, Fiona Ellis-Chadwick, Richard Mayer, Kevin Johhston, Internet Marketing Strategy, Implementation and Practice, Financial Times Prentice Hall; 2009, pp.556-557.

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