Corporate Social Responsibility Research among Manufacturing Enterprises: Taiwanese Electronic Material Manufacturing Enterprises

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Importance-performance analysis (IPA) is a method commonly used to measure satisfaction and enhance competitive strategies. Corporate social responsibility (CSR) refers to the economic, legal, ethical, and philanthropic responsibility that enterprises bear during their operations for all stakeholders. By combining the hierarchy of CSR with stakeholder theory, we conducted importance-performance analysis (IPA) and used a Taiwanese manufacturer of copper-clad laminate electronic materials, referred to as Company A, as the subject to investigate the evaluations of stakeholders toward the CSR of the company. This analysis could serve as a basis for future improvements.

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1012-1016

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October 2013

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© 2013 Trans Tech Publications Ltd. All Rights Reserved

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