Research on the Construction of Brand Identity System in the Exterior Design of Machine Tool Products

Gang Xu; Hong Yu; Jiu Mei Zhang; Xian Chao Yang

doi:10.4028/www.scientific.net/AMM.437.961

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Research on the Construction of Brand Identity System in the Exterior Design of Machine Tool Products
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HomeApplied Mechanics and MaterialsApplied Mechanics and Materials Vol. 437Research on the Construction of Brand Identity...

Research on the Construction of Brand Identity System in the Exterior Design of Machine Tool Products

Abstract:

Explains the significance and function of brand identity system for machine tool manufacturing enterprises, meanwhile, it converts theories to visual elements based on the theories of industrial design, discusses the design elements for realizing the brand identity system of machine tool products from the perspective of practical application, and analyzes and explores the implementation methods of various design elements including color matching, form, details and so on one by one. It provides a new method and a new idea for the innovative design of machine tool products in China, with very great theoretical and practical significance.

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Periodical:

Applied Mechanics and Materials (Volume 437)

Pages:

961-968

DOI:

https://doi.org/10.4028/www.scientific.net/AMM.437.961

Citation:

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Online since:

October 2013

Authors:

Gang Xu*, Hong Yu, Jiu Mei Zhang, Xian Chao Yang

Keywords:

Colors, Dentity System, Detail, Forms, Machine Tool Design

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* - Corresponding Author

References

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