Models of Choice between Shopping and E-Shopping

Abstract:

In the era of the new economy, research on freight transport and logistics in urban areas can not ignore the impact of the internet on society. From the point of view of e-commerce, the Web is joined in the daily life of the Italians not only for the growing opportunities to shop at better conditions than the other channels, but for the enormous possibilities that the Internet provides for those who has time, desire and interest to search the site data and useful information to make more effective shopping for a product or a service. The effects of these changes on the transport demand are manifold: on the one hand, the use of virtual activities replaces a series of physical movements, on the other hand the individual who carries out these activities virtually could use the time saved to perform other tasks or perform another type of movement. No less important are the impact of e-commerce on the distribution, since the online purchasing determine, in a specific area, a number of points to be served with high variability and, therefore, quite different from the default items identified by the traditional commercial structure of that area. In the present work some studies on the effects of e-economy and e-commerce on passenger transport and freight transport are detailed and the processes of acquisition of the database for the development of a behavioral model for simulating consumers choices about e-shopping and shopping in trade are defined. The model allow to predict the effects of new technologies on consumers habits and act on demand, focusing on services that may mark the success of innovative approaches to the management of urban transport. The specifications, calibration and validation of models to choose between e-commerce and physical commerce are presented.

• Periodical: Applied Mechanics and Materials (Volume 442)
• Pages: 607-616
• DOI: https://doi.org/10.4028/www.scientific.net/AMM.442.607
• Online since: October 2013
• Authors: Vincenzo Barone*, Federica Crocco, Domenico W.E. Mongelli
• Keywords: E-Commerce (EC), E-Shopper, Freight, Web

References

[1] J. Casas, J. Zmud and S. Bricka: Impact of Shopping Via Internet on Travel for Shopping Purposes. In Proceedings of the 80th Annual Meeting of the Transportation Research Board, January 7–11, 2001. Washington DC.

[2] A. P. Vrechopoulos, G. J. Siomkos and G. I. Doukidis: Internet Shopping Adoption by Greek Consumers. European Journal of Innovation Management, 3, (2001), 142–152.

DOI: 10.1108/14601060110399306

[3] A. Raijas: The Consumer Benefits and Problems in the Electronic Grocery Store. Journal of Retailing and Consumer Services, 9, (2002), 107–113.

DOI: 10.1016/s0969-6989(01)00024-8

[4] S. Farag, M. Dijst and M. Lanzendorf: Exploring the use of e-shopping and its impact on personal travel behaviour in the Netherlands In Proceedings of the 82nd Annual Meeting of the Transportation Research Board, January 12–16, 2003, Washington, D. C.

DOI: 10.3141/1858-07

[5] F. Crocco, S. De Marco, P. Iaquinta and D. Mongelli: RP surveys on socio-economic, demographic characteristics and consumer behaviour in a middle-sized city. an integrated system of models to forecast freight demand and passengers demand for purchase trips. International Conference on Urban Planning and Transportation - Proceedings, (2010).

[6] F. Crocco, S. De Marco, P. Iaquinta and D. Mongelli: Freight transport in urban areas: An integrated system of models to simulate freight demand and passengers demand for purchase trips. International Journal of Mathematical Models and Methods in Applied Sciences, 4(4), (2010).

DOI: 10.4028/www.scientific.net/amm.442.634

[7] F. Crocco, C. Forciniti and D. W. E. Mongelli: A management system of territorial planning and mobility: a case study. Procedia-Social and Behavioral Sciences, 20, (2011), 100-109.

DOI: 10.1016/j.sbspro.2011.08.015

[8] S. Farag, T. Schwanen and M. Dijst: Shopping online and/or in-store? A structural equation model of the relationships between e-shopping and in-store shopping. Transportation Research Part A, 41, (2007), 125–141.

DOI: 10.1016/j.tra.2006.02.003

[9] G. Circella and P. Mokhtarian: Complementarity or Substitution of Online and In-Store Shopping: an Empirical Analysis from Northern California. In Proceedings of the 89th Annual Meeting of the Transportation Research Board, January 10–14, 2010, Washington, D. C.

[10] R. Hjorthol: Information searching and buying on the Internet: travel-related activities? Environment and Planning Part B, 36, (2009), 229–244.

DOI: 10.1068/b34012t

[11] I. Salomon: Telecommunications and travel relations: a review. Transportation Research Part A, 20(3), (1986), 223–238.

[12] P. L. Mokhtarian, I. Salomon and S. Handy: A taxonomy of leisure activities: the role of ICT. California: University of California, Davis; Institute of Transportation Studies, (2004).

[13] S. L. Handy and T. Yantis: The impacts of telecommunications technologies on nonwork travel behaviour. Texas: University of Texas at Austin; Center for Transportation Research, (1997).

[14] M. Dijst, S. Farag and T. Schwanen: A comparative study of attitude theory and other theoretical models for understanding travel behaviour. Environment and Planning A, 40, (2008), 831–847.

DOI: 10.1068/a39151