Research on the Choice of Quality Signal of B2C Enterprise under Asymmetric Information

Shu Xia Xie; Qing Guo Wang; Fa Xing Huang

doi:10.4028/www.scientific.net/AMM.462-463.905

Paper Titles

An Advanced LRU Cache Replacement Strategy for Content-Centric Network
p.884

The Read-Write Operation on Floating Point Data Program Design between MCU and KingView
p.891

Research on the Equivalence of Pulsed Interference Signal and CW Signal in DSSS Communication System
p.896

Multiple-Input Single-Output Wireless Power Transmission System for Coal Mine Application
p.900

Research on the Choice of Quality Signal of B2C Enterprise under Asymmetric Information
p.905

The Existing Problems and Countermeasures in the Development of Accounting Informatization in China
p.910

PAHIS: A Platform for Agent-Based Hybrid Intelligent Systems
p.915

Mapping a Real-Time System Graphics Design Model to Windows CE
p.920

The NAC System in the Smart Grid Systems
p.924

HomeApplied Mechanics and MaterialsApplied Mechanics and Materials Vols. 462-463Research on the Choice of Quality Signal of B2C...

Research on the Choice of Quality Signal of B2C Enterprise under Asymmetric Information

Abstract:

Firstly, this paper analyzed the characteristics of the quality signal of the products in B2C e-commerce enterprise based on a large number of documents. And then, according to the game theory, it proposed a risky avoidance model of the quality signal selection of the products of e-commerce enterprises under asymmetry information. Lastly, it summarized several strategies about the quality of the products of signal selection in B2C e-commerce enterprises based on this model.

You might also be interested in these eBooks

View Preview

Info:

Periodical:

Applied Mechanics and Materials (Volumes 462-463)

Pages:

905-909

DOI:

https://doi.org/10.4028/www.scientific.net/AMM.462-463.905

Citation:

Cite this paper

Online since:

November 2013

Authors:

Shu Xia Xie, Qing Guo Wang*, Fa Xing Huang

Keywords:

Asymmetric Information, B2C E-Commerce, Game Theory, Quality Signal Selection Model

Export:

RIS, BibTeX

Price:

Permissions CCC:

Request Permissions

Permissions PLS:

Request Permissions

Сopyright:

Citation:

* - Corresponding Author

References

[1] Cooper, R., and Ross, T. Prices, product qualities and asymmetric information: The competitive case. Review of Economic Studies, 1984, 51(2): 197-208.

DOI: 10.2307/2297687

Google Scholar

[2] Westland, J.C. Transaction risk in Electronic Commerce [J]. Decision Support Systems, 2002, 33(1): 87-103.

DOI: 10.1016/s0167-9236(02)00010-6

Google Scholar

[3] Hongqiao Fu, Shuqin Cai. The degree of information asymmetry and its changing rules [J]. Journal of Huazhong University of Science and Technology(Natural Science Edition). 2004(4): 41-43.

Google Scholar

[4] Li Li. Models of Evading Adverse Selection in Electronic Markets [D]. Wuhan: Huazhong University of Sci&Tech, (2004).

Google Scholar

[5] Qingguo Wang. Study on customer service operation of fabricate-distributing enterprise based on information asymmetry control [D]. Wuhan: Huazhong University of Sci&Tech, (2005).

Google Scholar

[6] Qingguo Wang, Shuqin Cai, Tang Yunfei. Study of Customer Utility and Enterprise Profit Based on Quality Information Asymmetry Degree [J]. Chinese Journal of Management Science, 2006, 14(1): 88-93.

Google Scholar

[7] Runlin Tian. Information Dissymmetry Research for Electronic Commerce [J]. Modern Information, 2010(12): 159-162.

Google Scholar