Research on the Design and Extraction of Vehicle Brand Form Gene

Xiao Li Chen; Xiang Li

doi:10.4028/www.scientific.net/AMM.483.497

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Topology Optimization of Thin-Shell Frame with Surface Loads
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Flow Field Analysis and Optimization Design of Fan Cover for the Duct System of the Split Air Conditioner’s Outdoor Unit
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Research on the Design and Extraction of Vehicle Brand Form Gene
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Survey of User Needs for Design Knowledge Management for Product Life Cycle
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Topology Optimization for Eigenvalue Problems in Aerospace Structure Design with Rigid Links
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The Affection of Fasteners Load Constraint in Topology Optimization
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HomeApplied Mechanics and MaterialsApplied Mechanics and Materials Vol. 483Research on the Design and Extraction of Vehicle...

Research on the Design and Extraction of Vehicle Brand Form Gene

Abstract:

Product family is a series of products with similar characteristics. It is a strategy used by modern enterprise to achieve product diversification with limited development, manufacturing and service. Product DNA is the design commonality of enterprises product family, it is distinctive and aesthetic by reflecting the company's brand value and design concept, in addition ,it include some essential elements such as form, color, material and composition. This paper introduces the methods of drawing product DNA and analysing the relevance of design features to brand style by case study.

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Periodical:

Applied Mechanics and Materials (Volume 483)

Pages:

497-501

DOI:

https://doi.org/10.4028/www.scientific.net/AMM.483.497

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Online since:

December 2013

Authors:

Xiao Li Chen, Xiang Li

Keywords:

Brand Style, Design, Gene, Product DNA, Product Family

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