Research on E-Commerce Intelligence Based on IOT and Big Data

Zhen Long Peng; You Lan Huang

doi:10.4028/www.scientific.net/AMM.496-500.1889

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HomeApplied Mechanics and MaterialsApplied Mechanics and Materials Vols. 496-500Research on E-Commerce Intelligence Based on IOT...

Research on E-Commerce Intelligence Based on IOT and Big Data

Abstract:

The computer technology together with network technology, communication technology have built a complex basic platform of computer network and a middle platform network which relate human to human, human to machine and machine to machine. Hundreds of millions of GB data generated from these platforms is stored in Cloud Computing Center. Based on this background, the paper analyzes the historical inevitability of IOT and big data, expounds the concept, process and methods of big data mining, and analyzes the natural relationship between big data mining and business intelligence. Through the deep mining of big data, its an unchangeable trend for us to grasp the user or personal behavior pattern and make marketing decision and overall consumption prediction, and then to achieve a comprehensive and advanced business intelligence.

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Periodical:

Applied Mechanics and Materials (Volumes 496-500)

Pages:

1889-1894

DOI:

https://doi.org/10.4028/www.scientific.net/AMM.496-500.1889

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Online since:

January 2014

Authors:

Zhen Long Peng, You Lan Huang

Keywords:

Big Data, Business Intelligence, Data Mining (DM), Internet of Things (IOT)

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