A Study on Introduced Visual Design Elements Applied to the Product Packaging Design

Abstract:

Packaging of product is the most eye-catching factor for consumers; therefore, many businessmen increasingly emphasize the packaging of product. However, with the development of a humanized market, In terms of elements of visual design, the thesis thinks that visual design of packaging is the formation of colorsshapestextslinesillustrationsdecorations and other elements on the packaging. The thesis propose specifically that product packaging mainly uses colorsshapespatterns and texts to affect consumers decision for purchasing.

• Periodical: Applied Mechanics and Materials (Volumes 496-500)
• Pages: 2630-2633
• DOI: https://doi.org/10.4028/www.scientific.net/AMM.496-500.2630
• Online since: January 2014
• Authors: Chi Chih Shen
• Keywords: Consumer, Packaging Design, Purchasing, Visual Design

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