Research on Hainan East Ring Railway Passenger Market Segmentation Based on Customer Loyalty

Ya Nan Jiang; Yu Zhao

doi:10.4028/www.scientific.net/AMM.505-506.794

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HomeApplied Mechanics and MaterialsApplied Mechanics and Materials Vols. 505-506Research on Hainan East Ring Railway Passenger...

Research on Hainan East Ring Railway Passenger Market Segmentation Based on Customer Loyalty

Abstract:

This document describes the relationship between customer loyalty through the establishment of quantitative structure model, and uses the method of cluster analysis to classify the Hainan east ring railway market, finally puts forward the related strategies.

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Periodical:

Applied Mechanics and Materials (Volumes 505-506)

Pages:

794-797

DOI:

https://doi.org/10.4028/www.scientific.net/AMM.505-506.794

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Online since:

January 2014

Authors:

Ya Nan Jiang, Yu Zhao*

Keywords:

Customer Loyalty, Market Segmentation, Railway Passenger Transport, Structural Equation Model (SEM)

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* - Corresponding Author

References

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