Application of Data Mining Technology in CRM

Abstract:

Regarding to the technical difficulties of reachingvaluable knowledge and information from CRM mass of data and information, this article brings up the idea that we could apply the data mining technology in CRM. The data mining classification methods helps us to find out the potential customers with high value. The article describe how the methods and processes how could we apply the data mining technology to CRM and on the basis of decision tree algorithm to construct the CRM data mining model, and help companies better understand the customers behaviors and improve the core competitiveness of enterprises.

• Periodical: Applied Mechanics and Materials (Volumes 513-517)
• Pages: 2103-2106
• DOI: https://doi.org/10.4028/www.scientific.net/AMM.513-517.2103
• Online since: February 2014
• Authors: Ya Fei Liu*, Meng Ya Li
• Keywords: CRM, Data Mining (DM), Decision Tree

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