The Effects of Overconfidence in Supply Chain Systems

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Abstract:

Based on the past research on overconfidence, we present a model of an overconfident retailer who has biased belief on variance of demand. We investigate the deviation on orders and profits between him and the rational one, and then prove that what the relationship between profits and overconfidence level is. Because the overconfident retailer's profits are always less than the rational one's, we discuss how supplier could take contractual mechanisms to achieve the maximize profits of supply chain, when confronted with an overconfident retailer.

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4218-4222

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March 2014

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© 2014 Trans Tech Publications Ltd. All Rights Reserved

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