Research on Trust Cloud-Based Trust Evaluation Model for C2C Electronic Commerce

Abstract:

In order to solve the problem of the transaction security in C2C e-commerce, this paper proposes an evaluation model based on cloud model theory. The created definition of the trust cloud and the standard cloud in the valuation model show the ambiguity and random of the trust and realize transferring quantitative data to qualitative data. This paper puts forward the synthesis, similarity calculation method and realizes comprehensive evaluation and decision-making based on trust cloud. The calculation examples show that the model is feasible and effective. So, a new trust evaluation model based on cloud model theory can make evaluation result more objective and real results.

• Periodical: Applied Mechanics and Materials (Volumes 543-547)
• Pages: 4243-4250
• DOI: https://doi.org/10.4028/www.scientific.net/AMM.543-547.4243
• Online since: March 2014
• Authors: Li Min Tao*, Xi Kun Liang
• Keywords: C2C Electronic Commerce, Cloud Model, Trust Cloud, Trust Evaluation

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