The Fuzzy Comprehensive Assessment of Brand Competitiveness of Property Insurance Companies
This paper presents a practical assessment of brand competitiveness in property insurance industry through Fuzzy Comprehensive Assessment. The multicriteria evaluation model and weighting matrix have been determined by the Analytic Hierarchy Process (AHP). The synthetically appraisal score of property insurance companies can be estimated by Fuzzy Comprehensive Assessment, which contains a two-stage decision. At the end of this paper, three listed property insurance companies have been evaluated following the above methods.
S. F. Song et al., "The Fuzzy Comprehensive Assessment of Brand Competitiveness of Property Insurance Companies", Applied Mechanics and Materials, Vols. 55-57, pp. 1489-1493, 2011