The Characteristics Analysis about Objects of Corporate Blog Marketing in China

Abstract:

This paper analyzed blog users’ physiological, psychological and behavioral characteristics by questionnaire.Conclusions is as follows. Blog users’ age assemblage is mainly from 18 to 50, emphatically ,18-30 years old users account for 70 percents. Most of blog users are highly-educated students and white-collar workers.Blog themes they are interested in are social news, health, food and entertainment and they don’t reject corporate blogs.Blogs of products types visited are various, which means that kinds of companies can use blog to carry out their marketing work.

• Periodical: Applied Mechanics and Materials (Volume 551)
• Pages: 717-721
• DOI: https://doi.org/10.4028/www.scientific.net/AMM.551.717
• Online since: May 2014
• Authors: Jian Ping Wu, Juan WEI*
• Keywords: Characteristics of Blog Marketing Objects, Company Management, Corporate Blog, Sampling Analysis

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