The Research of Culture Similarity and Innovation in Virtual Enterprise Based on Structural Equation Model

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This paper presents a Structural Equation Model (SEM), focuses on the moderating effect of culture similarity on the knowledge sharing and innovation in Virtual Enterprise (VE). Data are collected in some small and medium-sized enterprises. Totally 227 valid questionnaires were collected, and use Smart PLS for statistical analysis. Empirical results show that the effect of the use of IT on knowledge sharing increases with higher culture similarity; meanwhile, the effect of knowledge sharing on innovation increases too.

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6606-6609

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May 2014

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© 2014 Trans Tech Publications Ltd. All Rights Reserved

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