Technological Competency and New Product Development Performance: The Moderating Role of Environmental Turbulence
Although studies have emphasized the importance of fit between technology competency and environmental factors on new product development, the empirical examination of this field has been somewhat scarce. This paper therefore examines whether the fit between technology competency and environmental turbulence exist, and impact of this fit on firm’s new product performance. Based on a survey of cross-industry sample of 336 manufacturing SMEs in China, we find that technology competency and environmental turbulence interactively impact NPD performance. Specifically, the efficiency of internal technology competency would deteriorate in dynamic environment.
Q. Li and G. L. Huang, "Technological Competency and New Product Development Performance: The Moderating Role of Environmental Turbulence", Applied Mechanics and Materials, Vols. 58-60, pp. 60-65, 2011