Utilization of Beijing Olympic Stadiums and Development of the Asian-Olympic Business District

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Effective post-game utilization of Olympic stadiums could not only make the best use of the investments, but also contribute to urban and regional development. This paper discusses the utilization of Olympic stadiums in Beijing and their core function in the development of the Beijing Asian-Olympic business district (BAOBD) based on an analysis of the success of the iRENA business district (IBD). This study reveals that there has been a dynamic depression in the center of the BAOBD, and revitalization must begin with the innovative development of Olympic culture, to which the experience economy is suggested as a key strategy. Moreover, the ripple effect model of the IBD is a valuable and feasible example for the BAOBD to follow.

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57-62

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July 2014

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© 2014 Trans Tech Publications Ltd. All Rights Reserved

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