Data Interactivity in Social Networks as a Strategic Design - An Approach to Fair Trade

Abstract:

Nowadays, the electronic means of communication have an unprecedented impact in the way of projects are developed. The electronic information –due to its nature– has now a more democratic approach of operation, plummeting the power of the great companies and governments. With the creation of the web 2.0, the common users of Internet have now a huge number of communication tools, which allow them to know –in an immediate, measured and effective way– what they or others think or believe. So, the object that has changed as a main channel is the operation by Internet. This current and simple –for many– phenomena, has a deep implication in the way of replanting the new paradigms with a global impact in productive projects as a commerce target.

• Periodical: Applied Mechanics and Materials (Volumes 631-632)
• Pages: 1203-1206
• DOI: https://doi.org/10.4028/www.scientific.net/AMM.631-632.1203
• Online since: September 2014
• Authors: Miguel Angel Rubio Toledo*, Emiliano Moras Gomez, Ricardo Victoria Uribe, Alejandro Higuera Zimbrón, Arturo Santamaría Ortega, Erika Rivera Gutiérrez, Sandra Alicia Utrilla Cobos
• Keywords: Business, Communication, Internet, Model, Strategic

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