A Recommendation System of Highway ETC Card Based on Decision Tree Theory

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With the promotion of social information construction and the rapid update and replacement of large capacity storage equipment, the amount of data from every field grows exponentially. Reportedly, the amount of the data accumulated by Shandong Hi-speed Group is very large. These data can satisfy us some daily usefulness, such as query, retrieval, statistics, statements etc. But what is more important is that how can we discover some useful information from the information ocean. This information can be used in real life such as auxiliary decision. This paper is proposed in this historical background. Data mining is a powerful tool for acquiring knowledge from massive data. Some methods of data mining, such as decision tree, support vector machine, Bayesian decision theory, artificial neural network, k-nearest neighbor, association rule mining etc, are commonly used. In this paper, we design a recommendation system of highway ETC card by using the theory of decision tree. The recommendation system can predict whether a car owner is a potential ETC customer or not through the analysis of the vehicle information. Experiments proved that the accuracy rate of the recommendation system is larger than 90%, so it can provide effective information for the extension of China's ETC card.

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2411-2415

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September 2014

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© 2014 Trans Tech Publications Ltd. All Rights Reserved

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