Study on the Competence Factors of Clothing Store Online Based on Website

Kang Shao; Hui Xu; Kun Wang

doi:10.4028/www.scientific.net/AMM.644-650.5644

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HomeApplied Mechanics and MaterialsApplied Mechanics and Materials Vols. 644-650Study on the Competence Factors of Clothing Store...

Study on the Competence Factors of Clothing Store Online Based on Website

Abstract:

With the rapid development of e-commerce, online store, characterized in less investment and operating flexibility, are favored by more entrepreneurs. This paper analyzes the principal factors, affecting the competitiveness of online clothing shop, based on third-party platform with online sales of conduct, and the intrinsic link between them. And emphasis should be placed on the network store management, target market, products value, service quality, network store promotion, prestige image and logistics services to cultivate and raise the competence of network store so as to get unique competitive edges.

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Periodical:

Applied Mechanics and Materials (Volumes 644-650)

Pages:

5644-5647

DOI:

https://doi.org/10.4028/www.scientific.net/AMM.644-650.5644

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Online since:

September 2014

Authors:

Kang Shao*, Hui Xu, Kun Wang

Keywords:

Competence, Market, Reputation, Store Online

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