The Research of Micro-Blogging Marketing Based on Six Degrees of Separation

Abstract:

With Twitter's popularity, micro-blogging era is turned on in China, "concern" and "being concerned" is the form of micro-blog, it not only makes many stars and enterprises get better visibility, but also make many grassroots people release themselves. Many companies are beginning to use micro-blogging marketing to show them. Micro-blogging marketing has characteristics: low cost and to contact the target customers actively. So it makes enterprises and organizations makes the most use of its advantages, like high speed, low cost, convenience, breadth and other characteristics. So it can achieve the goal that to get a good interaction with the customers, and know the customers' needs and the evaluation to the organizations, so that it can enhance the brand of the enterprises. Based on Six degrees of Separation, the essay explore the social-network, to analysis the advantages of Micro-blogging marketing and the potential risk, so that we can research the influence on the enterprises which use Micro-blogging marketing.

• Periodical: Applied Mechanics and Materials (Volumes 644-650)
• Pages: 5640-5643
• DOI: https://doi.org/10.4028/www.scientific.net/AMM.644-650.5640
• Online since: September 2014
• Authors: Kang Shao*, Qing Wang, Kun Wang
• Keywords: Marketing, Micro-Blogging, Risk, Six Degrees of Separation

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