The Analysis of Constructing Sports Brand in the Vision of Building Powerful Sports Nation

Abstract:

With the fast economic development of our country, sports cause is facing new challenge and opportunity in the process of development. Through the logical analysis of the meaning and significance of powerful sports nation and sports brand, it shows that sports brand is a very important symbol for a powerful sports nation. According to the fact, the article comes up with the methodology and ways of establishing sports brand in the vision of building a powerful sports nation, which is embodied in the following aspects: establishing sports event brand and holding famous international sports event, constructing sports economy brand, reinforcing development efforts of sports agency industry, building urban sports brand to expand the influence of the city, establishing the sports goods brand to promote the development of the industry of sports goods, building professional sports club brand to increase competitiveness among sports clubs and creating sports star brand to forge international sports stars.

• Periodical: Applied Mechanics and Materials (Volumes 644-650)
• Pages: 6007-6010
• DOI: https://doi.org/10.4028/www.scientific.net/AMM.644-650.6007
• Online since: September 2014
• Authors: Xi Dong Cao*
• Keywords: Construct, Powerful Sports Nation, Sports Brand

References

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