Home Appliance Retailing Services Marketing Strategy Based on Information Technology

Chun Xia Li; Xue Chao Wei; Xiao Yan Zhang

doi:10.4028/www.scientific.net/AMM.644-650.6149

Paper Titles

Discussion on the Role of College Teachers under the Network Environment
p.6132

Discussion on the Construction of the Network Teaching Platform
p.6136

The Research of City Safety Evaluation Method
p.6140

Analysis of Factors Influencing Public Participation in Building Energy Efficiency Awareness - Based on the Empirical Investigation of Xi'an Public
p.6145

Home Appliance Retailing Services Marketing Strategy Based on Information Technology
p.6149

The Application of Information Technology in Modern English
p.6153

Research on Intelligent ERP System Based on Multi-Agent
p.6157

Cotton Quality and Safety Traceability System Implementation Method
p.6161

Research on Reliability of Command Business Composite Services in Joint Command Information System
p.6166

HomeApplied Mechanics and MaterialsApplied Mechanics and Materials Vols. 644-650Home Appliance Retailing Services Marketing...

Home Appliance Retailing Services Marketing Strategy Based on Information Technology

Abstract:

The competition is very fierce in the modern business, more and ore enterprises believe in the importance of service marketing. This paper analyzes home appliance retailing service marketing from the view of customer value and put forward many strategies, such as: service design considerately, hearty service and setting up the whole system of service marketing. As a result, it improves customer satisfaction, so as to enhance the Chinese home appliance retailing service marketing level.

You might also be interested in these eBooks

View Preview

Info:

Periodical:

Applied Mechanics and Materials (Volumes 644-650)

Pages:

6149-6152

DOI:

https://doi.org/10.4028/www.scientific.net/AMM.644-650.6149

Citation:

Cite this paper

Online since:

September 2014

Authors:

Chun Xia Li*, Xue Chao Wei, Xiao Yan Zhang

Keywords:

Home Appliance, Innovation, Services Marketing

Export:

RIS, BibTeX

Price:

Permissions CCC:

Request Permissions

Permissions PLS:

Request Permissions

Сopyright:

Citation:

* - Corresponding Author

References

[1] Woodruff (1997), Customer value: the next source forcompetitive advantage, Journal of the Academy of Market-ing Science, 25(2), p.139~153.

Google Scholar

[2] Flint, Woodruff and Gardial(1997), Customer valuechange in industrial marketing relationships: A call for newstrategies and research, Industrial Marketing Management, March, p.163~173.

DOI: 10.1016/s0019-8501(96)00112-5

Google Scholar

[3] Parasueaman(1997), Reflections on gaining competi-tive advantage through customer value, Journal of the Acade-my of Marketing Science, 25(2), p.154~161.

Google Scholar

[4] Zeithaml, V.A. (1988), Consumer perceptions ofprice, quality and value: a means-end model and synthesis ofevidence, Journal of Marketing, Vol. 52, July, p.2~22.

DOI: 10.1177/002224298805200302

Google Scholar

[5] Research on Service Marketing, Relationship Marketing and brand related field problems [J]. The International Academic Dynamic. 2008（3）.

Google Scholar

[6] Hao Xianghua，Zhang Li. Review on Customer Value Theory Research [J]. Economic Research Guide 2010（6）.

Google Scholar

[7] Liu Liwen. Systematic Design on Full Service Products and Service. [J]. Journal of Tsinghua University (philosophy and social science edition). 2002（2）.

Google Scholar

[8] Xiang Feng，Fang Xuhua. Discussion on Service Marketing [J]. Enshi vocational technical college journal (Comprehensive edition). 2002（3）.

Google Scholar

[9] Bai Changhong. Enlightenment on Western Customer Value Research and Practice [J]. Nankai Management Review. 2001（2）.

Google Scholar

[10] Ma Yong. Service marketing management innovation research on the basis ofnew technology [J]. Business Research, 2011（8）.

Google Scholar