Applied Research on Client Identification Based on Association Rules
Today, with increasing competition, enterprises are facing unprecedented challenges. How to identify clients has become an important project in the development of competition among enterprises. Client identification based on association rules will be conducive to the innovation of traditional business management thinking. An effective method for client identification should be carried out with exploratory data analysis, improving ability to identify clients for enterprises and finding more interesting, more practical and more specific association rules between the data.
J. F. Tian and L. X. Li, "Applied Research on Client Identification Based on Association Rules", Applied Mechanics and Materials, Vols. 66-68, pp. 432-435, 2011