Research on Traveling Behavior Based on Social Network Platform

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Abstract:

Due to the emergence of social media in the field of Internet , the structure of tourism as well as its developing pattern has changed a lot, the application of social media enabled the tourists who can take part in more traveling information to exchange ideas. It also can influence the character of the traditional traveling consumers' behavior by the subtle changes in tourism. In this paper, with the analysis of the consumer's behaving habits of using social network platform, it explored the influential factors that contributed to the tourism enterprises, which can be beneficial for making the traveling decisions through the social networks platform.

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1762-1765

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November 2014

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© 2014 Trans Tech Publications Ltd. All Rights Reserved

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