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CI and Web Design in Legacy Brand Enterprise

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Abstract:

In today's information society with fierce market competition, the image of the well-known enterprises develop with the eras and adapt to enterprise development process, strengthening moderately, strengthening image planning design and subsequent modification are very necessary. Enterprise CI image and the spread of web design have become corporate image strategies, web image recognition design must create the corporate image which can represent the enterprise image, business strategy of the brand image. This paper analysis web page design from the enterprise CI brand characteristics, representing beauty and harmony, and have a visual experience.

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Info:

Periodical:

Applied Mechanics and Materials (Volumes 687-691)

Pages:

2415-2418

DOI:

https://doi.org/10.4028/www.scientific.net/AMM.687-691.2415

Citation:

Cite this paper

Online since:

November 2014

Authors:

Yue Qi*, Hao Qi, Xu Dan Zhou, Shao Jian Li

Keywords:

Brand Image, Enterprise CI Image, Web Page Design

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Сopyright:

© 2014 Trans Tech Publications Ltd. All Rights Reserved

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