Research on the Mechanism of Web Data Mining in Electronic Commerce Application

Abstract:

At present, the growth of the Internet has brought us a vast amount of information that we can hardly deal with. To solve the flood of information, various data mining systems have been created to assist and augment this natural social process. Data minig recommender systems have been developed to automate the recommendation process. Data mining recommender systems can be found at many electronic commerce applications. In this paper, a recommendation mechanism of web data mining in electronic commerce application is given. Then, presents the workflow of the web data mining in electronic commcer. Lastly, the usage of the tools of web data mining is described.

• Periodical: Applied Mechanics and Materials (Volumes 687-691)
• Pages: 3003-3006
• DOI: https://doi.org/10.4028/www.scientific.net/AMM.687-691.3003
• Online since: November 2014
• Authors: Pu Wang*
• Keywords: Electronic Commerce, Recommnedation Mechanism, Web Data Mining

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