Research on Microblog Based on Analysis of Mapping Knowledge

Abstract:

This paper studieddomestic micro-blog areas, which adopted the cluster analysis; strategic coordinate analysis and co-word network analysis based on the knowledge mapping theory and methods with software tools SPSS19.0, Matlab, Ucinet6.0 and NetDraw. The study found that research of micro-blogareas can be divided into five knowledge groups: (1) propagation characteristics and application research of micro-blog; (2) marketing and social network analysis based on the micro-blog; (3) new media characteristics and application research of micro-blog; (4) microblogging public opinion analysis and its application research in colleges and universities and government affairs; (5) based on theEmergency communications and microblogging public opinion monitoring guide method research.

• Periodical: Applied Mechanics and Materials (Volumes 687-691)
• Pages: 3048-3052
• DOI: https://doi.org/10.4028/www.scientific.net/AMM.687-691.3048
• Online since: November 2014
• Authors: Yun Jiang Xi*, Wei Chan Li, Xiao Liao
• Keywords: Co-Word Analysis, Mapping Knowledge, Micro-Blog, Strategic Coordinate Analysis

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