Research on Users Marketing Strategy Based on Decision Tree

Zhu Xia

doi:10.4028/www.scientific.net/AMM.687-691.4926

Paper Titles

Design and Implementation of E-Commerce Platform Based on Mobile Communication
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The Application of Computer Graphics Technology in Resource Management
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Study on the Synthesis Optimization of Time-Cost-Climate in Project
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Research on the Early Warning Mechanism of Financial Risk by Computer Technology
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Research on Users Marketing Strategy Based on Decision Tree
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Competitive Analysis of Fumian Clothing Industry Based on Diamond Model
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The Application of Risk Data Measures Mode of Bias Statistics in the Financial Markets with Computer Analysis
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Analysis of the Dynamic Correlation between China’s Second Board and SME Board Based on Different Methods
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Research on Optimizing the Relationship between Public Economy and Private Economy Based on the Big Data Analysis
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HomeApplied Mechanics and MaterialsApplied Mechanics and Materials Vols. 687-691Research on Users Marketing Strategy Based on...

Research on Users Marketing Strategy Based on Decision Tree

Abstract:

While almost all businesses believe that the customer information have great value and the customer information have been regarded as an important business resources ,most enterprises are still lack of effective management in fact. In this paper, the necessity of building based on the decision tree customer information management is discussed by analyzing the current situation and problems .The main functions of the customer marketing strategy management system are discussed and the core process such as customer classification, customer care and competitor analysis is analyzed. The design and implementation of the decision tree provides the possibility of human intervention in the marketing strategy. In classification, if the human intervention and the mathematical theory are combined, especially in more complex terrain areas, which will help improve the accuracy of classification. Finally, the detailed marketing strategy is realized and conclusions are reached.

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Periodical:

Applied Mechanics and Materials (Volumes 687-691)

Pages:

4926-4929

DOI:

https://doi.org/10.4028/www.scientific.net/AMM.687-691.4926

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Online since:

November 2014

Authors:

Zhu Xia

Keywords:

Customer Care, Decision Tree, Users Marketing Strategy

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