Research on C2C Credit Evaluation Model Based on Perceived Credibility of the Buyer

ChenXing Bai

doi:10.4028/www.scientific.net/AMM.687-691.4984

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HomeApplied Mechanics and MaterialsApplied Mechanics and Materials Vols. 687-691Research on C2C Credit Evaluation Model Based on...

Research on C2C Credit Evaluation Model Based on Perceived Credibility of the Buyer

Abstract:

Focusing on the lack of credit scoring system and credit evaluation model, the paper builds <qualitative perception, quantitative perception> reputation tuple based on perceived credibility of the buyer. Qualitative perception is six indicators assembly, including shop image, customer communication, payment, whether to join the consumer protection service , whether to join the Commercial Union and feedback comment; Quantitative perception is three indicators assembly, including buyer credit , the transaction value of the goods and evaluation time. Through analyzing of the case, reputation tuple can be more objective, more scientific, more comprehensive response to the seller's real credibility.

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Periodical:

Applied Mechanics and Materials (Volumes 687-691)

Pages:

4984-4989

DOI:

https://doi.org/10.4028/www.scientific.net/AMM.687-691.4984

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Online since:

November 2014

Authors:

ChenXing Bai*

Keywords:

C2C, Credit Evaluation Model, Qualitative Perception, Quantitative Perception

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* - Corresponding Author

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