Green Consumption: An Environmental Friendly and Healthy Approach for Chinese Consumers

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Green consumption embodies the pursuits of environmental safety and health. Most of western countries have begun to promote the concept of green consumption since the 20th century. With a relatively slow development, Chinese government began to introduce this new concept till 2001. Some Chinese consumers have built green awareness and realized the importance of green consciousness since 2008. However, there is still a need for Chinese government and researchers to examine the effective factors which can influence and accelerate the development of green consumption in China. This paper reviews the current literatures related to green consumption and green consumer. This paper also investigates the social and cultural factors which influence on the Chinese consumers in relation to green consumption.

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426-429

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November 2014

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© 2014 Trans Tech Publications Ltd. All Rights Reserved

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