A Review of Transition to Mass Customization in Manufacturing Environment

Abstract:

In this paper we have presented some of the major technical and economic challenges for companies that address mass customization as a new strategy. The need to approach this concept and the increasingly larger trend towards mass customization is due to the demand from individual clients of customized products. The importance of the interaction between customer and manufacturing companies that use or want to introduce mass customization as the new strategy brings the client in the middle of the action from the first stage of the process. Increased efficiency can be achieved when innovative methods and techniques are pursued and implemented. Some of the most important capabilities that companies must posses in order to have complete success in their transition towards mass customization are presented in this paper.

• Periodical: Applied Mechanics and Materials (Volume 760)
• Pages: 707-713
• DOI: https://doi.org/10.4028/www.scientific.net/AMM.760.707
• Online since: May 2015
• Authors: Traian Mazilu*, Aurel Tarara
• Keywords: Manufacturing, Mass Customization, Mass Productions, Transition

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