The Comparison of Travellers’ Attitude towards Public Transport: A Study on the Modal Share in Kuala Lumpur

Abstract:

Malaysia governments are seeing that the future of transportation to be creating an environmentally clean and sustainable for the benefit of the people.A huge amount of investment has been made by the governments towards a public transportation sector by expecting that the infrastructure and sustainability of transportation could change the number of modal share gradually. However, the numbers of modal share has not increased compared to private vehicle usage of Kuala Lumpur, Malaysia. Therefore, a study on the travellers (both public and private vehicle users) attitudes is important to help understand the similarity or differences that could explain the modal share. The purpose of this study is to compare the attitudes of travellers in the Kuala Lumpur city centre by analysing the similarities and differences of attitudes among Public Transport users (PT) and Private Transport users (PV). The attitude being studied is about travelling without any specification of modes, thus examining 1790 KL dwellers objectives and provide the basis for fair and just comparison with regard to PT and PV. The attitudes towards travelling were measured by a 5-point Likert scale using a structured questionnaire, and statistically analysed by applying factor analysis provided in SPSS. The study found that six attitudes define the attitudes of PT traveller towards travelling, and three attitudes were influencing PV travellers toward travelling. Based on this outcome, the key attitudes that influence travellers’ willingness to use public transport were discussed and identified. The results lead to understanding the attitudes of people towards travelling from the eye of public transport and private transport users. The understanding forms concrete basis for government to plan on strategies to shift private vehicle users and promote usage of public transport. For operators, the understanding also provides invaluable input for strategic planning of marketing effort/public policy.Keyword- Traveller Attitude, Age, Gender, Income level, Public Vehicle, Private Vehicle

• Periodical: Applied Mechanics and Materials (Volumes 773-774)
• Pages: 861-865
• DOI: https://doi.org/10.4028/www.scientific.net/AMM.773-774.861
• Online since: July 2015
• Authors: Noor Aqilah Ahmad Tajedi*, Shafein Mohd Shahriman, S.M. Sabri S.M. Ismail, Intan Rohani Endut
• Keywords: Mode Share, Private Vehicle, Public Transportation, Public Vehicle, Traveller Attitude

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