Manager Online’s Policy and Management toward the Association in ASEAN Economic Community (AEC)

Abstract:

. This research aims to examine the changes of policy, news management, and production of Manager Online website as Thailand is joining ASEAN economic community (AEC). In result, it was found that there are minor changes on the policy of Manager Online website in preparation for the association with ASEAN Economic Community (AEC) since its executive gave priority to Asia news from the beginning. The China’s corner news category collects various news and articles about China. Indochina news category suggests that its executive gives more precedence to ASEAN countries than other news agencies. In preparation for the association with ASEAN Economic Community in 2015, the website executive has added Japanese table news category in response to readers’ increasing interest in Japan. Moreover, Japan is important for ASEAN as it collaborates with ASEAN+3 and ASEAN+6. The practitioners are satisfied with executive’s policy, the current web design and feedback. The website’s strength is in its content that meets the needs of working age people, who have purchasing power. And the advertisers are also satisfied with the existing number of web users and web content. To respond to the association with ASEAN Economic Community in the future, the webmaster look for additional sources of news in order to attain more news from other ASEAN countries apart from Indochina countries, for example, collaborating with knowledgeable persons in national and international mass media and academic societies to obtain accurate and interesting articles for the website. This is beneficial for creating distinctive point for competitive and educational purposes. The Conclusion of quantitative research, from analysis on the questionnaire, it can be concluded that Manager Online website is able to satisfy the clients’ needs at satisfying level.

• Periodical: Applied Mechanics and Materials (Volume 848)
• Pages: 219-222
• DOI: https://doi.org/10.4028/www.scientific.net/AMM.848.219
• Online since: July 2016
• Authors: Pattarawan Khumma*
• Keywords: ASEAN Economic Community, Management, Manager Online Website, Policy

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DOI: 10.1355/9789812309150-003