The Effects of System Quality on Social Commerce

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This study examines the effect of system quality (SQ) determinants on social commerce (s-commerce) context from the s-commerce consumers’ perspective by adapting IS success model. 220 data samples from online survey were analyzed using confirmatory factor analysis (CFA) and the structural equitation model (SEM) to test the research model. The findings show that visibility has a significant effect on perceived usefulness, and ease of use and responsiveness has a significant effect on customer satisfaction. In addition, the finding indicates the significant relationship among perceived usefulness, customer satisfaction and net benefits in s-commerce.

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258-265

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June 2019

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© 2019 Trans Tech Publications Ltd. All Rights Reserved

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