The Impact of Ingredient Manufacturer’s Procedure Adaptability on Ingredient Brand Value: The Case of a Computer Manufacturer

Lei Huang

doi:10.4028/www.scientific.net/AMR.1014.543

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HomeAdvanced Materials ResearchAdvanced Materials Research Vol. 1014The Impact of Ingredient Manufacturer’s Procedure...

The Impact of Ingredient Manufacturer’s Procedure Adaptability on Ingredient Brand Value: The Case of a Computer Manufacturer

Abstract:

This paper focus on the difficult of ingredient manufacturers in our country, based on the relevant theories of manufacturer’s procedure adaptability and brand value for client, and takes case study on Quanta Computer and draws the conclusion that ingredient manufacturer’s procedure adaptability influence three dimensions of its brand value for client differently. Then, the paper constructs the ingredient suppliers’ brand value under the impact of procedure adaptability. The conclusion offers practical propositions for ingredient suppliers in our country.

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Periodical:

Advanced Materials Research (Volume 1014)

Pages:

543-546

DOI:

https://doi.org/10.4028/www.scientific.net/AMR.1014.543

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Online since:

July 2014

Authors:

Lei Huang*

Keywords:

Brand Value, Ingredient Manufacturer, Procedure Adaptation Capability

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