The Application of Web Data Mining Technology in E-Commerce

Abstract:

As a new information retrieval tool, Web Data Mining has been widely used in many fields in agriculture, finance and manufacturing industry and the permeation and integration with E-commerce has further promoted the development of these industries. After a simple analysis on the definition and types of Web Data Mining, this paper elaborates the application of Web Data Mining in the field of E-commerce.Key words: internet,Data Mining, E-commerce

• Periodical: Advanced Materials Research (Volumes 1044-1045)
• Pages: 1503-1506
• DOI: https://doi.org/10.4028/www.scientific.net/AMR.1044-1045.1503
• Online since: October 2014
• Authors: Cui Yuan Yu*, Jie Shan
• Keywords: Data Mining, E-Commerce, Internet

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