The Awareness of Brand Building and the Brand Building Strategic Actions of Chinese Health Food

Xue Xin Yang

doi:10.4028/www.scientific.net/AMR.1044-1045.1835

Paper Titles

The System Development and Implementation of Design Drawings Management and Archive Combination
p.1820

Using BPNN to Predict Number of Low-Income Households in Taiwan Based on Seasonally Adjusted Annualized Rates for Real GDP
p.1824

Views of the Communication Security of Power Supply Enterprises
p.1828

A New Reducing Analysis Based on SVM for Farmers Professional Cooperative Management
p.1831

The Awareness of Brand Building and the Brand Building Strategic Actions of Chinese Health Food
p.1835

The Fact Research of the Equipment and Facilities Integrated Management IT System for Chinese Oil Company
p.1839

The Initial Research of RB Programming Model and Quantity System for Private Investor in China Future Markets
p.1843

The Core Values of the Brand of Chinese Health Food
p.1847

Ergonomics Layout Optimization of the Aircraft Cockpit Based on Particle Swarm Optimization
p.1851

HomeAdvanced Materials ResearchAdvanced Materials Research Vols. 1044-1045The Awareness of Brand Building and the Brand...

The Awareness of Brand Building and the Brand Building Strategic Actions of Chinese Health Food

Abstract:

The legal status of Chinese health food was cleared by the promulgation and implementation of Food Safety Law of the People’s Republic of China once again, it is proposed that more influential health food brand with Chinese characteristics, which main raw materials is Chinese medicine, should be created facing new supervision form and opportunities of industry development in Chinese health food. To build Chinese health food brand strategy action should be established four philosophy: integrity hing enterprise is enduring magic, honesty quality is the fundamental strategy, the brand is the company's flagship, ensuring food safety is our permanent commitment. And focus on brand positioning, scientific and technological investment and brand innovation to guarantee the food safety of the people effectively and meet the health needs of people, in order to promote the healthy development of health food industry and improve the international competitiveness of Chinese health food continuously.

You might also be interested in these eBooks

View Preview

Info:

Periodical:

Advanced Materials Research (Volumes 1044-1045)

Pages:

1835-1838

DOI:

https://doi.org/10.4028/www.scientific.net/AMR.1044-1045.1835

Citation:

Cite this paper

Online since:

October 2014

Authors:

Xue Xin Yang*

Keywords:

Brand Building, Brand Strategy, Chinese Health Food

Export:

RIS, BibTeX

Price:

Permissions CCC:

Request Permissions

Permissions PLS:

Request Permissions

Сopyright:

Citation:

* - Corresponding Author

References

[1] M. Yu: Journal of ShanXi Finance and Economics University Vol. 32, No. 2 (2010), pp.130-131.

Google Scholar

[2] J. Wang: Health food in China marketing strategy—based on a company, Beijing Jiaotong University, a master's degree thesis, China, (2010), pp.22-25.

Google Scholar

[3] Z.R. Wu: Pharmaceutical Capital No. 11 (2007), pp.13-14.

Google Scholar

[4] Y. Dong, X.L. Zhang: Journal of Practical Medical Techniques Vol. 15, No. 28 (2008), pp.3928-3929.

Google Scholar

[5] C. Wan: Chinese Journal of Food Hygiene Vol. 22, No. 4 (2010), pp.357-360.

Google Scholar

[6] T.Z. Hao: China Food Drug Administration No. 11 (2009), pp.27-29.

Google Scholar

[7] R.A. Harrison, D. Holt, D.J. Pattison et al.: Br J Nutr No. 91 (2004), pp.627-628.

Google Scholar