The Core Values of the Brand of Chinese Health Food

Abstract:

Brand building of Chinese health food is important for us to realize agricultural sustainable development, to speed traditional agriculture changing into modern agriculture and to promote the international competence of agricultural products. Being faced with the problems during the process of development and brand building of Chinese health food, some suggestions are offered, which are band orientation, science addition and band innovation in order to ensure to execute brand strategy of health food fluently.

• Periodical: Advanced Materials Research (Volumes 1044-1045)
• Pages: 1847-1850
• DOI: https://doi.org/10.4028/www.scientific.net/AMR.1044-1045.1847
• Online since: October 2014
• Authors: Xue Xin Yang*
• Keywords: Brand Building, Brand Orientation, Chinese Health Food

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