Consumer Utility Function Analysis of Low Carbon Products

Abstract:

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Low carbon economy is gradually achieving global consensus by increasing number of countries. It is the basic way to address climate change and coordinate socio-economic development. The low carbon road with Chinese characteristic is the hotspot of academic research and it is a great challenge too. But few scholars did researches in low-carbon economy development from consumer preference. This paper analyzed the dual utility structure characteristic of low-carbon products from the perspective of low carbon products preference. According to consumer behavior theory, it concludes consumers have ultra-satisfaction consumption preference towards low-carbon products. The utility function has a positive real root which is not one. The paper hopes to provide the theoretical basis for analyzing market demand of low-carbon economy with the model.

Info:

Periodical:

Advanced Materials Research (Volumes 113-116)

Edited by:

Zhenyu Du and X.B Sun

Pages:

584-587

DOI:

10.4028/www.scientific.net/AMR.113-116.584

Citation:

H. Chen and S. A. Shi, "Consumer Utility Function Analysis of Low Carbon Products", Advanced Materials Research, Vols. 113-116, pp. 584-587, 2010

Online since:

June 2010

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Price:

$35.00

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