Research of Evaluation Indicators about Electric Power Enterprise Marketing
Along with the deepening reform in power system, Electric Power Enterprise Marketing Management becomes an important management tool to ensure the effective operation of power enterprises. In this paper, on the basis of relevant principles, we have developed a market economy to adapt to the current situation of the development, marketing, and service sectors of the Power Marketing Strategy. At the same time, we designed to power enterprise marketing performance evaluation index system. And we introduced the quantitative analysis of power marketing effectiveness: AHP, according to the power of quantitative analysis method to evaluate and analyze marketing results.
Donald C. Wunsch II, Honghua Tan, Dehuai Zeng, Qi Luo
H. R. Cui and Z. W. Xuan, "Research of Evaluation Indicators about Electric Power Enterprise Marketing", Advanced Materials Research, Vols. 121-122, pp. 512-518, 2010