Research of Evaluation Indicators about Electric Power Enterprise Marketing

Abstract:

Along with the deepening reform in power system, Electric Power Enterprise Marketing Management becomes an important management tool to ensure the effective operation of power enterprises. In this paper, on the basis of relevant principles, we have developed a market economy to adapt to the current situation of the development, marketing, and service sectors of the Power Marketing Strategy. At the same time, we designed to power enterprise marketing performance evaluation index system. And we introduced the quantitative analysis of power marketing effectiveness: AHP, according to the power of quantitative analysis method to evaluate and analyze marketing results.

• Periodical: Advanced Materials Research (Volumes 121-122)
• Pages: 512-518
• DOI: https://doi.org/10.4028/www.scientific.net/AMR.121-122.512
• Online since: June 2010
• Authors: He Rui Cui, Zhao Wei Xuan
• Keywords: Analysis Hierarchy Process (AHP), Electric Power Enterprise Marketing, Power Marketing Evaluation Indicators, Power Marketing Strategy

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