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Study on Optimum Product Portfolio of Coach Board for Metallurgical Enterprise Based on Four-Dimensional Analysis Method

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Abstract:

The paper analyzes the application of traditional Boston matrix method and three dimensional analysis chart method on product portfolio of metallurgical enterprise, and raises a four dimensional analysis method by inheriting their advantages and improve disadvantages. It is more effectively and practically to establish optimum product portfolio of domestic metallurgical enterprise by the four dimensional analysis method and the four elements are market share, sales growth rate, profitability and sales efficiency. When metallurgical enterprises analyze the optimum product portfolio using four dimensional analysis method, they should take sales efficiency fully into account, adjust product portfolio timely and at last realize the optimum product portfolio.

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Periodical:

Advanced Materials Research (Volumes 148-149)

Pages:

702-706

DOI:

https://doi.org/10.4028/www.scientific.net/AMR.148-149.702

Citation:

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Online since:

October 2010

Authors:

Liang Han, Rong Du

Keywords:

Boston Matrix Method, Four-Dimensional Analysis Method, Optimum Product Portfolio, Sales Efficiency, Three-Dimensional Analysis Chart Method

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© 2011 Trans Tech Publications Ltd. All Rights Reserved

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References

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