Study on the Quality Evaluation of Universities’ Network Entrepreneurship Education under E-Commerce Background

Abstract:

In the context of e-commerce boom, network entrepreneurship education carried out by some universities in China plays an important and active role in promoting students’ overall quality cultivation, employment and enterprising, etc. However, researches on the network entrepreneurship education are few and at the initial stage. This paper tried to make an evaluation of universities’ network entrepreneurship education quality and established an evaluation index system from such four dimensions as entrepreneurial spirit, entrepreneurial knowledge and skills, entrepreneurial practice, and social effect. It also built an evaluation model by applying the fuzzy analytic hierarchy process. Empirical study shows that the established evaluation index system has high validity and the evaluation model is of accuracy and strong operability.

• Periodical: Advanced Materials Research (Volumes 204-210)
• Pages: 1625-1630
• DOI: https://doi.org/10.4028/www.scientific.net/AMR.204-210.1625
• Online since: February 2011
• Authors: Yong Yue Zhu, Yi Nan Su, Yong Qing Chen
• Keywords: E-Commerce (EC), Evaluation Index, Fuzzy Analytic Hierarchy Process (FAHP), Network Entrepreneurship Education, Quality Evaluation

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