Study on Harmonious Marketing

Abstract:

A challenge to the tranditional awareness looms larger and lager nowadays. In the 21st century, enterprises must build up a strategy of harmonious marketing, maintaining a pattern of sustained marketing. Under the circumstance of market economy, the perception of harmonious marketing within enterprises agrees with the idea of developing harmonious society. Therefore, under today’s development of harmonious society, enterprises should not only pay close attention to customers, but also take the relationship among society, nature, rivals, employers and other partnership into account, creating a harmony of interests and competitive edge.

• Periodical: Advanced Materials Research (Volumes 204-210)
• Pages: 518-521
• DOI: https://doi.org/10.4028/www.scientific.net/AMR.204-210.518
• Online since: February 2011
• Authors: Jian Chun Ke
• Keywords: Harmonious Marketing, Marketing Group, Marketing Strategy, Marketing Virtue

References

[1] Philippe Klutz: Marketing Management, Beijing: Renmin University of China Press, (2000).

[2] Chen Zhongwei: Comments on Team Management Theory, economy trends. 1999, 8.

[3] Chen Zhengliang: A Brief Introduction of Building a Socialist Harmonious Society, Theoretical Analysis . 2005, 1.