Study on Harmonious Marketing
A challenge to the tranditional awareness looms larger and lager nowadays. In the 21st century, enterprises must build up a strategy of harmonious marketing, maintaining a pattern of sustained marketing. Under the circumstance of market economy, the perception of harmonious marketing within enterprises agrees with the idea of developing harmonious society. Therefore, under today’s development of harmonious society, enterprises should not only pay close attention to customers, but also take the relationship among society, nature, rivals, employers and other partnership into account, creating a harmony of interests and competitive edge.
Helen Zhang, Gang Shen and David Jin
J. C. Ke "Study on Harmonious Marketing", Advanced Materials Research, Vols. 204-210, pp. 518-521, 2011