A Novel Marketing Strategy Based on Information Technology

Xiao Zhang

doi:10.4028/www.scientific.net/AMR.216.757

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HomeAdvanced Materials ResearchAdvanced Materials Research Vol. 216A Novel Marketing Strategy Based on Information...

A Novel Marketing Strategy Based on Information Technology

Abstract:

Marketing is the process of performing market research, selling products and/or services to customers and promoting them via advertising to further enhance sales. It generates the strategy that underlies sales techniques, business communication, and business developments. Information technology is the acquisition, processing, storage and dissemination of vocal, pictorial, textual and numerical information by a microelectronics-based combination of computing and telecommunications.

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Periodical:

Advanced Materials Research (Volume 216)

Pages:

757-762

DOI:

https://doi.org/10.4028/www.scientific.net/AMR.216.757

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Online since:

March 2011

Authors:

Xiao Zhang

Keywords:

Electric Ordering System, Electronic Data Interchange, Internet Data Centers, Marketing

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