A Novel Marketing Strategy Based on Information Technology
Marketing is the process of performing market research, selling products and/or services to customers and promoting them via advertising to further enhance sales. It generates the strategy that underlies sales techniques, business communication, and business developments. Information technology is the acquisition, processing, storage and dissemination of vocal, pictorial, textual and numerical information by a microelectronics-based combination of computing and telecommunications.
Yuhang Yang, Xilong Qu, Yiping Luo and Aimin Yang
X. Zhang "A Novel Marketing Strategy Based on Information Technology", Advanced Materials Research, Vol. 216, pp. 757-762, 2011